Somebody call marketing
Thursday September 7 2006 @ 4:36 pm

because we’ve got two pretty big screw-ups here:

Screw-up one: Advertising a ADHD drug along with a news story about ADHD drugs needing stronger warnings because of potential heart problems up to and including sudden death.
Screw-up two: Using Ty Peddington as a spokesman for said drug. Ty, we’ve seen you on TV. The drugs? They’re not working.



Top warning urged on drugs for ADD
Friday February 10 2006 @ 4:35 pm

Top warning urged on drugs for ADD
Baltimore Sun link. Registration may be required. Of course, there’s always BugMeNot.

A Food and Drug Administration advisory panel urged Thursday that the strongest possible safety warn ing be issued for drugs used by millions of children and adults to treat attention deficit disorder, because of emerging concern that they might increase the risks of heart attacks, strokes and sudden death.

“This is out-of-control use of drugs that have profound car diovascular consequences,” said Dr. Steven Nissen, a Cleveland Clinic cardiologist and member of the panel. “We have got a potential public health crisis. I think patients and families need to be made aware of these concerns.”

Out-of-control is an understatement.

As many as 4 million Americans take the medications. Government figures show that almost 10 percent of 10-year-old boys in the United States get them; about 4 percent of girls that age use them.

“No one is saying that there aren’t children who are desperately dysfunctional and need these drugs,” Nissen said. “But it isn’t 10 percent of 10-year-olds.”

Thats exactly what I’ve been saying for almost two years now. ADD does exists, but it is over diagnosed. If this were any other disease, it would be labeled an epidemic. Imagine the panic if one out of ten boys were being treated for something like arthritis.

Most of the attention deficit drugs are derived from powerful stimulants, including amphetamines. They are believed to help patients concentrate. But they also raise blood pressure, a major risk factor for heart disease and stroke.

Attention deficit-hyperactivity disorder, known as ADHD, can prevent children from applying themselves to schoolwork; adult patients can have trouble with the multitasking demands of the modern workplace. In the United States, an estimated 2.5 million children and 1.5 million adults are taking medication for the condition.

While the drugs have been widely used by children since the 1990s, their use to treat adults is new. Prescriptions written for adults increased by 90 percent from 2002 to 2005.

Emphasis mine. 90%? Yikes.

ht to Standing Cheese for IM’ing this story to me.